Chinese fashion label ATTEMPT unveils its latest seasonal offerings for Spring/Summer 2018 entitled 'TheROOM.' The new collection draws heavy influence from the infamous Stanford Prison Experiment, as well as the Glenn Mills Experiment. The experiments that took place center around the concepts of segregation and the division of groups. ATTEMPT translates this idea with its versatile styles, imagining a fictional experiment -- TheROOM -- as the theme of its Spring/Summer 2018 collection.
ATTEMPT's TheROOM collection wears an overall muted color palette, with earthy hues and monochromatic tones. The capsule includes pieces such as graphic printed t-shirts, hoodies, shorts, plaid trousers, corduroy slacks, and lightweight breathable outerwear. A notable item is the MA-1 militaristic jacket that has deconstructed detailing.
Stanford Prison-Inspired Collections
ATTEMPT's TheROOM SS18 Line is Inspired by Prison Experiments
Trend Themes
1. Influence of Psychological Experiments in Fashion - The integration of psychological experiments into fashion collections opens up opportunities for unique and thought-provoking designs.
2. Muted Color Palettes in Fashion - The use of earthy hues and monochromatic tones in fashion collections provides a minimalist and sophisticated aesthetic that appeals to a wide audience.
3. Deconstructed Detailing in Outerwear - The incorporation of deconstructed detailing in jackets and outerwear adds a modern and edgy twist to traditional designs.
Industry Implications
1. Fashion - The fashion industry can explore innovative ways to incorporate psychological concepts into their collections, appealing to consumers looking for unique and meaningful designs.
2. Psychology - Psychologists can collaborate with fashion designers to study the impact of clothing on the human psyche and explore how fashion can be used as a medium for self-expression and identity formation.
3. Design - Designers and manufacturers can experiment with deconstructed detailing techniques in outerwear, creating new and exciting options for consumers seeking unconventional and cutting-edge fashion pieces.