With the upcoming Super Bowl, lifestyle blog She Knows has put together a series of themed beverages that represent the opposing rival teams with celebratory team colors and flavors. The recipes allow consumers to cheer on for either the Denver Broncos or the Carolina Panthers with an exotic array of party drinks.
The Super Bowl is a time of celebration for many sport fans that are eager to cheer on their favorite teams. Food and drink often become an extension of team pride for consumers, as demonstrated by these Super Bowl cocktails. The drinks feature ingredients that correspond to the team's colors using products such as bright orange soda, blue raspberry sour vodka and grape Gatorade to capture the team hues.
Competitive Sport Cocktails
These Themed Beverages Celebrate the Upcoming Super Bowl Rivalry
Trend Themes
1. Themed Beverages - Creating themed cocktails that celebrate sporting events or team rivalries.
2. Team Pride - Consumers expressing team support through food and drink choices.
3. Exotic Party Drinks - Offering unique and exciting drink options for Super Bowl parties.
Industry Implications
1. Lifestyle Blogging - Bloggers can create themed cocktail recipes for sporting events, attracting a larger audience.
2. Beverage Industry - Companies can develop and market themed cocktails for seasonal or sporting event promotions.
3. Event Planning - Party planners can offer unique drink options to enhance themed events and celebrations.