The theme of surveillance has been popular in contemporary times as many become skeptical of the invasive reach technology can have. Seoul-based imprint IISE has decided to tap this topic for its latest collection. The expertly shot editorial, which takes inspiration from CCTV footage, has the potential to place the fashion-forward brand in the context of a "dominating future corporate entity" and a "leading conglomerate of the nation." As the theme of surveillance is developed throughout, the editorial becomes ever-more visually captivating.
The chic fashion collection, on the other hand, is debuted as part of the Spring/Summer 2020 season. It features an array of aesthetically forward silhouettes that are constructed out of various technical fabrications. Accents include GORE-TEX tooling to supercharge the "technical theme tied to IISE CORP.
CCTV-Inspired Contemporary Fashion Editorials
IISE's New Lookbook Touches on Theme of Surveillance
Trend Themes
1. Surveillance-themed Fashion - Opportunity for fashion brands to tap into the growing trend of exploring themes related to surveillance and technology in their collections.
2. Technical Fabrication in Fashion - Traditional fashion materials are being replaced with more technical fabrications to create unique and aesthetically-forward pieces.
3. Cctv-inspired Visuals in Photography - The use of surveillance camera aesthetics in photography can create visually captivating images for a variety of industries and purposes.
Industry Implications
1. Fashion - Fashion brands from high-end to fast fashion can utilize the trend of surveillance-themed collections and technical fabrications to stay relevant and innovative in the industry.
2. Photography - Photographers can utilize the trend of CCTV-inspired visuals to create unique and captivating images for editorial, commercial, and artistic purposes.
3. Technology - The theme of surveillance in fashion can provide opportunities for technology companies to partner with fashion brands to incorporate their products into clothing design and development.