In order to make the experience of going to the movie theater as entertaining as possible from start to finish, select screenings of the new Terminator Genisys movie will be presented with an in-theater video game.
Paramount released this interactive game at a few AMC IMAX locations, requiring people to have a mobile device on hand in order to use it as a controller.
When a movie-goer wants to take part in the gaming experience, they only need to join a secure Wi-Fi network, rather than downloading an app or signing in. Taking inspiration from Terminator Genisys: Revolution gameplay, players are then assigned at random to a team, so that they can be fully immersed in the world from Terminator Genisys before the movie even starts. To play, people need only point their phone at the theater screen and click a button to shoot and destroy oncoming enemy cyborgs.
Theater Video Games
These Terminator Genisys Screenings Treat Fans to Live Gaming Experiences
Trend Themes
1. In-theater Gaming - The integration of video games into the movie theater experience provides an opportunity for immersive and interactive entertainment.
2. Mobile Device Controllers - Using mobile devices as controllers for in-theater video games presents a disruptive innovation that eliminates the need for additional hardware or downloads.
3. Secure Wi-fi Networks - The use of secure Wi-Fi networks in theaters enables seamless and convenient access to in-theater gaming experiences without the need for app installations or sign-ins.
Industry Implications
1. Film Exhibition - Film exhibitors can leverage in-theater gaming to enhance the movie-going experience, attract more patrons, and differentiate themselves from competitors.
2. Mobile Gaming - Mobile gaming industry can explore collaborations with movie studios and theaters to create immersive gaming experiences tied to movie releases.
3. Entertainment Technology - Developers and providers of entertainment technology can capitalize on the integration of video games into theaters by offering innovative solutions like seamless mobile device controllers and secure Wi-Fi networks.