A women’s club founded by Audrey Gelman and Lauren Kassan, The Wing, opens soon in New York City on "Ladies Mile." Inspired by the women’s movement of the 19th and 20th centuries, it's a modern women’s club, "a sacred space where you can work, get to inbox zero, shower, get a blow-out, store your stuff, take a conference call, make a new friend, or even stage a small coup. All in one place."
Amenities for members include a library, work space, drinks, food, charging stations, a lactation room, makeup on-demand, lockers, a phone and conference room, showers, blowouts on-demand and strong Wi-Fi.
The concept takes a traditionally male idea of a club and creates a 21st century women’s version. The Wing has many aspects of co-working spaces like community, work space, conference rooms and Wi-Fi. However, its design is specifically for women and it’s not about a space "to work." It’s about a space to connect, build relationships and get your needs met as a busy woman from food and technology to beauty and mom services.
In the big picture, values are shifting. Women are rising and supporting each other. The desire for a space and a community centered around sisterhood where the sisters are each making things happen.
Multi-Purpose Women's Clubs
'The Wing' is a "Home Base for Women on Their Way" in NYC
Trend Themes
1. Modern Women's Clubs - The rise of modern women's clubs like The Wing presents an opportunity for innovative spaces that cater to the specific needs and desires of women.
2. Unconventional Co-working Spaces - The concept of co-working spaces is evolving to include unconventional amenities and services, such as book libraries, makeup on-demand, and lactation rooms, creating opportunities for disruptive innovation in this industry.
3. Empowerment Through Community - The growing desire for women to connect, build relationships, and support each other creates opportunities for businesses to develop communities centered around sisterhood and empowerment.
Industry Implications
1. Hospitality - The hospitality industry can explore new opportunities to cater to the unique needs of women by creating inclusive and empowering spaces like The Wing.
2. Co-working - Co-working spaces can innovate by incorporating unconventional amenities and services that specifically cater to the needs of women, encouraging a more inclusive and focused working environment.
3. Beauty and Wellness - As women-focused spaces like The Wing integrate beauty and wellness services into their offerings, the beauty and wellness industry has an opportunity to collaborate and provide tailored experiences to their target audience.