In Situ Design worked on The William Hotel, a boutique lodging located in New York City, along with Lilian B Interiors.
The project called for a meeting of minds, between designers and artists who wish to blur the distinction between architecture, interior design and art. Each floor of the hotel was conceived with a particular color scheme in mind -- teal, orange, blue, green, pink -- and features a commissioned painting that embodies the same palette.
The color combinations vary from complementary to dissonant, in an attempt to evoke an authentic emotional response from each guest.
Inside The William Hotel, it's almost as though the paint has leaped off the canvas and transformed into the physical form of the space itself.
Conceptual Painterly Hotels
The William Hotel Features Several Intense Color Schemes
Trend Themes
1. Conceptual Hotels - Opportunity for hotels to incorporate art and blur the lines between architecture, interior design, and art.
2. Intense Color Schemes - Opportunity for businesses to create immersive experiences through bold and vibrant color choices.
3. Emotional Design - Opportunity to design spaces that elicit authentic emotional responses from guests.
Industry Implications
1. Hospitality - Hotels can adopt conceptual and immersive design approaches.
2. Art - Artists can collaborate with designers to bring conceptual elements into physical spaces.
3. Interior Design - Opportunity to create unique and emotionally impactful spaces through intense color schemes.