The Wanted by Chanel is the luxury brand's latest watch collection. It features six J12 watches redesigned in matt black ceramic. The watches in the collection feature stripped-back dials that are unembellished and unlike the brand's typical design codes.
Each timepiece's motif is revealed through the sheen of a glossy black finish to contrast the matt black of the ideal and bezel. Moreover, they are equipped with the Caliber 12.1 in black and the oscillating weight illuminated by 34 diamonds. In addition, a diamond is set on the crown of each watch. The collection features excitingly new ways of showing the Chanel logo. The timepiece models are each stamped with the Chanel logo completely differently.
Edgy Luxury Timepieces
The Wanted is Chanel's New Collection of Rock n Roll-Themed Watches
Trend Themes
1. Rock N Roll-themed Watches - There is an opportunity for luxury brands to target the music and entertainment industry by creating rock n roll-themed watches.
2. Stripped-back Dials - Watch designers can explore creating minimalist designs with stripped-back dials to cater to consumers who prefer a more simple and understated look.
3. Diamonds in Watches - Incorporating diamonds in watch designs can be a trend in the luxury watch industry that appeals to consumers who want an added touch of luxury in their timepieces.
Industry Implications
1. Luxury Goods Industry - The luxury goods industry can innovate by experimenting with unconventional and unique designs to appeal to consumers who look for one-of-a-kind products.
2. Music and Entertainment Industry - Partnering with brands to create collaborative products, such as watches inspired by music genres, can be a new opportunity for the music and entertainment industry.
3. Fine Jewelry Industry - Combining fine jewelry and watches, such as incorporating diamonds in unique ways, can open new markets for the fine jewelry industry to target watch enthusiasts that want a touch of luxury in their timepieces.