The Vidal Partnership FEMA campaign touches on some controversial content. When dealing with the subject of natural disaster and terrorist attacks, there is no gentle way to convey a message.
Thus, The Vidal Partnership FEMA takes the shock route. Print ads from the campaign show destroyed houses and debris that spell out the word "Plan." The message here is clear: though some devastation is out of the public's hands, precautionary measures can (and should) be taken.
Daring Debris PSAs
The Vidal Partnership FEMA Campaign has a Strong Message
Trend Themes
1. Controversial Psas - Controversial content is used in public service announcements to grab viewers attention.
2. Shock Advertising - Advertisers are using shock tactics to convey important messages to viewers.
3. Precautionary Measures - PSAs encourage people to take precautionary measures against potential disasters.
Industry Implications
1. Advertising and Marketing - Advertising and marketing companies can create more impactful campaigns by incorporating controversial content and shock tactics.
2. Emergency Management - Emergency management organizations can partner with advertising companies to create effective PSAs that encourage individuals to take action in preparation for potential disasters.
3. Home Security - Home security companies can put more of an emphasis on disaster preparation in their marketing strategies following the release of this PSA.