The Urban Botanist "began out of a sincere desire to engage with nature in an urban environment." The company offers a range of DIY kits, moss frames, and accessories alongside virtual (and pre-COVID, in-person) workshops to help city dwellers connect and interact with nature.
Currently, the Urban Botanist offers the following virtual workshops: the Terrarium Workshop, the Moss Frame Workshop, the Plant Care Workshop, and the Wellness Workshops. These workshops can be booked for corporate team events and will include a live instructional one-hour seminar. The company also offers bonsai tree workshops for beginners and intermediate owners, helping coach and guide them through the care process.
Individuals can shop and book workshops directly on the Urban Botanist's platform.
Virtual Plant Workshops
The Urban Botanist Helps City Dwellers Engage with Nature
Trend Themes
1. Virtual Workshops for Nature Engagement - The rise of virtual workshops for nature engagement offers opportunities for businesses to cater to urban dwellers seeking more sustainable and eco-friendly lifestyles.
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Industry Implications
1. Eco-friendly Retail - The growth of eco-friendly retail presents a disruptive innovation opportunity for businesses to cater to the increasing demand for sustainable and ethical consumer products.
2. Green Event Planning - The emergence of green event planning presents disruptive innovation opportunities for businesses seeking to promote sustainable practices and reduce the environmental impact of events.
3. Sustainable Tourism - The rise of sustainable tourism presents disruptive innovation opportunities for businesses to offer eco-friendly travel experiences that promote environmental awareness and appreciation for nature.