The Uber Eats app and website were recently updated making it easier to find local restaurants. Various new features were created including an enhanced pickup map and local user ratings. Other features were added to the Uber Eats app, including Hidden Gems, which will recommend establishments to users. Recommendations will be made based on previous orders.
Other additions to the app include order shortcuts, making it faster for users to access their favourite establishments. Family favourites and food bundles are also available, which will make it easier to order from multiple different restaurants at the same time.
The new features were informed by customer tests, where users found it challenging to get to the order stage.
Restaurant-Focused Delivery Features
The Uber Eats App Added Features Highlighting Establishments
Trend Themes
1. Enhanced Pickup Map - The enhanced pickup map feature presents an opportunity for disruptive innovation by improving the efficiency of food delivery and reducing delivery time.
2. Hidden Gems - The Hidden Gems feature creates an opportunity for disruptive innovation by introducing users to new, undiscovered local restaurants, increasing their customer base.
3. Order Shortcuts - The order shortcuts feature offers an opportunity for disruptive innovation by streamlining the ordering process and enhancing user experience, attracting more customers.
Industry Implications
1. Food Delivery - The food delivery industry can benefit from these features by embracing the enhanced pickup map, Hidden Gems, and order shortcuts to stay competitive and attract more customers.
2. Restaurant Discovery - The restaurant discovery industry can leverage the Hidden Gems feature to provide curated recommendations to users, improving their dining experiences and helping restaurants gain exposure.
3. Mobile App Development - The mobile app development industry can explore opportunities to integrate similar features like enhanced pickup map and order shortcuts into their food delivery apps to enhance functionality and user satisfaction.