MR PORTER relaunches The Tee Store, which is an exclusive and seasonal collection of graphic tees that are designed and produced by 19 of the label's leading designer brands. Each designer created their own unique graphic to adorn the simplistic tee. Some took an archival approach and others created exclusive imagery.
There are 61 exclusive tees intotal and some of the collaborators include BODE, Aries, Acne Studios, BEAMS, Billionaire Boys Club, Endless Joy, Casablance, Carhartt WIP, KAPITAL, Pop Trading Company, Vans, BODE, and much more. A Notable brand that is new to MR PORTER is 'Sorry In Advance.' It boasts graffiti inspirations and influences from photography and skate culture. The Tee Store launched on July 27th and is now available online with limited availability.
Exclusive Seasonal Graphic T-Shirts
MR PORTER Drops The Tee Store Full of Exclusive T-Shirts
Trend Themes
1. Designer Collaboration - The exclusive collection of graphic tees showcases a trend of collaboration between leading designer brands, presenting opportunities for future partnerships.
2. Archival Revival - The approach of some designers in creating exclusive graphics for the tees highlights a trend of revisiting archival designs, opening up possibilities for reviving retro styles.
3. Limited Edition Drops - The seasonal and limited availability of the collection reflects a trend of creating hype through limited edition drops, encouraging consumers to make immediate purchases.
Industry Implications
1. Fashion Retail - The relaunch of MR PORTER's Tee Store and the exclusive graphic tee collection creates opportunities for fashion retailers to explore collaborations with designer brands and offer limited edition drops.
2. Designer Brands - The Tee Store collection highlights the potential for designer brands to create exclusive graphics and engage in collaborations to reach new audiences and expand their offerings.
3. Online Retail Platforms - The availability of the Tee Store collection online presents opportunities for online retail platforms to showcase and promote exclusive collaboration products, attracting fashion-forward consumers.