Panera is making the calorie content of sugary drinks harder to ignore with its new, health-conscious cups that come labeled with 'The Sweet Facts.'
The cups accompany the restaurant's new line of craft sodas, which are available in-house through a refillable drink station. In an effort to continue its commitment to health advocacy, Panera has labeled its cups with the calorie and sugar content of seven of its beverages. The cups hope to maintain a level of transparency that promotes more conscious consumer choices, after results from a recent online survey discovered that 99% of adults weren't aware of how much sugar is in a 20-ounce pop drink.
Ron Shaich, the company's CEO, hopes other businesses will follow suit, offering more transparent menus that allow the restaurant's patrons to make informed decisions for the betterment of their health.
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
Trend Themes
1. Health-conscious Menus - Providing transparent information about calorie and sugar content on menus to promote more conscious consumer choices.
2. Craft Sodas - Creating unique and flavorful soda options that cater to health-conscious consumers.
3. Increased Transparency - Using packaging and labeling to clearly communicate important health information to consumers.
Industry Implications
1. Restaurant - Restaurants can adopt health-conscious practices and provide transparent menus to cater to health-conscious consumers.
2. Beverage - Beverage companies can develop craft soda options that appeal to health-conscious consumers seeking flavorful alternatives.
3. Packaging - Packaging companies can design innovative labeling and packaging solutions to increase transparency and educate consumers about nutritional information.