New York based fashion label Death to Tennis re-defines classic menswear silhouettes with its new Fall/Winter 2018 series entitled, 'The Style War.' The unique collection draws inspiration from a Diana Vreeland quote that surrounds the idea of "originality." She goes on to explain that anyone who has style has that one thing in common, which is originality itself. The Style War is designed to be a rebuttal to the label's previous capsule.
This year, the entire line features pieces that boast busy floral patterns, non-traditional silhouettes and reworked tailoring, as opposed to last year's versatile staple pieces. Some standout pieces from The Style War line are the military silhouetted vests and bomber jackets, and the range of heavily decorated floral patterned pieces.
Re-Imagined Classic Menswear
Death to Tennis Experiments With Originality in The Style War Line
Trend Themes
1. Reimagined Classic Menswear - Opportunity for fashion brands to redefine classic menswear silhouettes by incorporating busy floral patterns, non-traditional silhouettes, and reworked tailoring.
2. Originality as a Style Statement - Opportunity for fashion brands to embrace originality as a core element of their designs, drawing inspiration from influential quotes and concepts.
3. Statement Patterns and Decorations - Opportunity for fashion brands to experiment with heavily decorated floral patterns and use them as statement pieces in menswear collections.
Industry Implications
1. Fashion - Fashion industry can benefit from incorporating reimagined classic menswear concepts and experimental design elements into their collections.
2. Textile - Textile industry can cater to the demand for unique and bold fabrics that can be used in reimagined classic menswear collections, featuring statement patterns and decorations.
3. Retail - Retail industry can target fashion-conscious consumers by offering reimagined classic menswear pieces that promote originality as a style statement.