The Simons Experience

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If there is one thing that any fashion-lover who has traveled to Montreal for a day of retail therapy will tell you, it’s that there really is no other fashion shopping experience that comes close to that of Simons.

Based out of Quebec, Simons specializes in designer clothing and hip in-house labels that are exclusive to its stores, making it one of the premium shopping destinations in Canada for both women and men. Indeed if you have ever stepped foot in one of its several locations found throughout the province, you’ve already experienced the revolutionary shopping experience that offers unmatched service, style, value and consumer culture.

What is particularly special about Simons, however, is that every store is unique in its design and features one-of-a-kind artworks and exhibits. These cultural touches are incorporated into each store’s interior to make your shopping experience one that is not only enjoyable on account of great products, but also thoroughly exciting. On top of that, it’s not uncommon for Simons to invite its fans to participate in special events and special offers that simply cannot be experienced anywhere else.  Whether you want to learn how to properly tie a bowtie from an in-store suit expert, or you simply need a fast turnaround on custom garment tailoring, Simons is definitely the place you want to visit.

Where Simons also stands out from the crowd is with its incredible array of exclusive brand partners. DSQUARED2, Alexander McQueen, Jean Paul Gaultier , Philippe Dubuc, and Givenchy are just a few of many designer labels you’ll find only in Simons’ men’s department, while the women’s section features Stella McCartney, Phillip Lim, Chloé, and Neil Barrett amongst an abundance of others.. There is always something on offer at Simons, and when the store is having a seasonal sale there is no place comparable to it for getting a great deal.

Just in case you don’t live in Quebec, however, you’ll be happy to hear that Simons has a fantastic website that really lets visitors experience the magic of Simons without having to travel. In fact, Simons.ca offers an online boutique where you can purchase key items of the season as well as ones found within the pages of its fantastic catalogues – all from the comfort of your home. Better still, if your order is over $50, Simons will cover your shipping costs! And just in case that wasn’t enough, they even offer a gift-wrapping service for web orders so that your new purchase is ready to be placed right under the tree!

On top of featuring a fantastic shop to browse and buy from, the site also provides for truly an interactive fashion experience. In the media, history and Arts & Culture sections, for example, you can browse fashion editorials, watch videos, check out the latest lookbooks from your favourite brands AND learn about the company’s history with ease. And just in case there is something you’ve seen in the store that’s not online, Simons also offers a service where you can order it over the phone.

Quebec has long been known to many Canadians as a key leader in Canadian fashion so it is small wonder then that such an industry-leading department store would come from there.  But although Simons may call Quebec home, it is already set to bring their unique value and customer experience to the rest of the Canada. In August, 2012 they’re set to open a brand new store, and you can be sure this is only the beginning for this burgeoning Canadian legend.
Trend Themes
1. Unique Shopping Experience - Simons offers a shopping experience that is revolutionized by incorporating cultural touches into each store’s interior.
2. Exclusive In-house Labels - Simons specializes in designer clothing and hip in-house labels that are exclusive to its stores, which makes it one of the premium shopping destinations in Canada.
3. Online Fashion Experience - Simons offers an interactive fashion experience on its website, which not only provides visitors with a fantastic shop to browse and buy from, but also lets them learn about the company’s history.
Industry Implications
1. Fashion Retail - As a fashion retailer known for revolutionizing the shopping experience, Simons can potentially disrupt the traditional fashion retail industry by focusing more on integration of cultural experiences in-store.
2. Ecommerce - Simons can partner with eCommerce platforms to bring its exclusive in-house labels to a wider audience, disrupting the traditional fashion supply chain.
3. Fashion Media/entertainment - Simons can disrupt the traditional fashion media/entertainment industry by being a more engaging source of fashion knowledge and entertainment through its interactive website.

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