Premium vodka brand Grey Goose has teamed up with Uninterrupted, an athletics-focused talent firm, to launch a new Youtube-based marketing campaign called 'The Shop: Lineup." The campaign will consist of unique Youtube series that will center around prominent cultural figures.
The series will include six short videos, each of which will showcase two or more influential celebs casually chatting at a local barbershop. This conversational format is borrowed directly from the Lebron James-backed TV show 'The Shop.' The first episode will feature skateboarding champion Nyjah Huston and will be hosted by 'The Shop' regulars Maverick Carter, Paul Rivera, and Brownie Blendz. According to the company, future episodes will include notable stars such as musician Masego and tennis player Sloan Stephens.
Laid-Back Barbershop Ad Campaigns
Grey Goose Debuts 'The Shop: Lineup' Youtube Series
Trend Themes
1. Barbershop-based Marketing - Exploring new ways to market products and services using a barbershop as a cultural backdrop.
2. Celebrity Chat Shows - Bringing together prominent personas to have casual conversations on cultural topics, in contrast to the traditional interviewer-interviewee format.
3. Youtube Series Marketing - Using Youtube as a platform to share video series promoting brands, products and services.
Industry Implications
1. Beverage Industry - Capitalizing on cultural trends to create innovative marketing campaigns that focus on experiential activities.
2. Entertainment Industry - Collaborating with brands to create content that expertly blends corporate messaging with mainstream pop culture.
3. Personal Care Industry - Expanding beyond traditional marketing channels by creating barbershop-based promotions in a bid to tap into consumers' increasing appetite for experiential branding campaigns.