The Philly flavor experts at Big Dave’s Cheesesteaks have teamed up with Warner Bros. and DC Comics for a superpowered sandwich collab dubbed 'The Shazamwich.'
Ahead of the premier of the new superhero movie 'Shazam! Fury of The Gods,' Big Dave’s Cheesesteaks has launched a super sandwich innovation called The Shazamwich. The unique creation combines chopped and seasoned ribeye steak with provolone cheese, white American cheese, wiz, mayo, and crunchy Cool Ranch Doritos.
To celebrate the new sandwich, the restaurant’s downtown Atlanta location will be giving away the first 20 sandwiches for free starting on March 10th at noon. As the brand's CEO and Founder, Derrick Hayes, explains, "We’re always bringing super Philly flavor to the peach state, so we’re very excited about this unique collaboration."
Superhero-Inspired Cheesesteak Sandwiches
Big Dave’s Cheesesteaks Just Debuted The Shazamwich
Trend Themes
1. Superhero Collaborations - There is a growing trend of food and beverage brands collaborating with superhero franchises for limited edition products or meals.
2. Novelty Food Products - Innovative and unconventional ingredients and combinations are being embraced by consumers, creating opportunities for brands to develop unique and eye-catching food products.
3. Free Sample Marketing - Offering free samples or limited-time giveaways can be an effective way for brands to generate buzz and drive foot traffic to their locations.
Industry Implications
1. Fast Food - Fast food chains can take inspiration from Big Dave's partnership with DC Comics to create unique and limited-edition menu items that cater to their audiences’ interests and fandoms.
2. Food and Beverage - Food and beverage companies can leverage the popularity of comic book franchises and other pop culture phenomena to develop merchandise and promotional collaborations that appeal to their target audiences.
3. Entertainment - Entertainment companies can pursue partnerships with food and beverage brands to create immersive experiences that extend the fandom into other aspects of consumers' lives, such as themed meals or merchandise tie-ins.