One of London's newest shops is no ordinary shop. In fact, it may not even be a shop at all. Don't expect to pop in and be a passive consumer. Do expect to be challenged and intellectually stimulated.
The School of Life is a nifty little self-styled "cultural enterprise." In the heart of London's University land, it offers instruction, discussion, psychotherapy and access to a whole load of imaginative learning experiences. It is a long way from adult ed as we know it, and deliberately so, according to its creator, Sophie Howarth.
Opening its doors for the first time in September 2008, the school says it aims to be a "chemist for the mind."
The School of Life is, "a place where you can try out a variety of cultural solutions to everyday ailments. At the back of the shop a door leads through to an extraordinary underground classroom, where we host regular evening and weekend courses exploring the five central themes of our lives - work, play, family, politics and love," TheSchoolOfLife.com explains. "The experiences of our remarkable faculty are combined with insights from important thinkers of the past to offer a unique combination of wit and wisdom around questions of everyday living."
Two specific services on offer are bibliotherapy (think of a prescription for reading material) or a bespoke consultation with an expert (they say architects, accountants, anesthetists, airline pilots, authors, actors are all available, but presumably they have other letters of the alphabet too).
Life Coaching for Intellectuals
The School of Life in London
Trend Themes
1. Imaginative Learning Experiences - The School of Life offers access to a variety of imaginative learning experiences, creating opportunities for disruptive innovation in the education sector.
2. Bibliotherapy - The concept of bibliotherapy, where reading material is prescribed as a form of therapy, presents disruptive innovation opportunities in the mental health and publishing industries.
3. Bespoke Consultations - The availability of experts from various fields for bespoke consultations introduces disruptive innovation potential in industries such as consulting and professional services.
Industry Implications
1. Education - The School of Life's approach to imaginative learning experiences has the potential to disrupt the traditional education sector.
2. Mental Health - The concept of bibliotherapy has the potential to disrupt the mental health industry by introducing a unique therapeutic approach involving prescribed reading materials.
3. Consulting - The availability of experts for bespoke consultations presents disruptive innovation opportunities in the consulting industry, allowing for personalized and specialized services.