The Robbie is an eco-friendly kids shoe by a Canadian footwear brand called Native Shoes. The brand created a sporty silhouette made from bio-based materials. The shoe's design was inspired by the Generation Do, today's generation of kids that are growing up with the most education, connection, social and environmental awareness than any generation prior to them.
The brand is launching its Ask a Tiny Activist campaign to complement The Robbie shoe launch. Part of the campaign includes a partnership with six child activists who are leading various philanthropic initiatives, some of which include recycling programs and saving the oceans initiatives. The brand's goal is twofold: Native Shoes aims to spread awareness of these causes and encourage other people to participate in small forms of activism.
Bio-Based Kids Shoes
The Robbie is a Sporty Kids Shoe Made from Bio-Based Materials
Trend Themes
1. Bio-based Materials for Kids Shoes - The trend towards using bio-based materials for kids shoes is gaining popularity and presents opportunities for further innovation with sustainable materials.
2. Sustainable Fashion for Kids - Sustainable fashion for kids, including eco-friendly shoes, is a growing trend that presents opportunities for brands to appeal to environmentally conscious parents and promote sustainable lifestyles to kids.
3. Brands Partnering with Child Activists - The trend of brands partnering with child activists is on the rise and presents opportunities to promote philanthropic initiatives and encourage social and environmental awareness.
Industry Implications
1. Footwear - The footwear industry can continue to innovate and expand its use of sustainable materials, such as bio-based materials, in response to growing consumer demand for eco-friendly products.
2. Fashion - The fashion industry can leverage sustainable fashion trends for kids, including eco-friendly shoes, to promote more environmentally conscious lifestyles and products.
3. Philanthropy - The philanthropy industry can leverage partnerships with brands and child activists to amplify its initiatives and promote social and environmental awareness to a wider audience.