Coach announced Coachtopia as a circular sub-brand in 2023 and to kick off 2024, Coachtopia released a multi-part series called The Road to Circularity to share the challenges of circular fashion.
Savvy consumers—Gen Z in particular—seek radical transparency from brands, demanding to know how sustainability claims are being executed on. This docuseries enlightens Coachtopia's core audience and ultimately fosters a deeper connection by openly sharing the complexities and motivations behind its sustainability efforts.
In the first part of the series, Making with Waste, Coachtopia welcomes viewers into its supply chain. Hosted by sustainable fashion advocate Aditi Mayer, the docuseries follows the brand to Chennai, India and offers a behind-the-scenes look at the solutions that it is actively applying to turn waste materials into wearable works of art for a new generation.
Circular Fashion Docuseries
The Road to Circularity by Coachtopia Shares Sustainability Challenges
Trend Themes
1. Radical Transparency - Consumers, especially Gen Z, seek radical transparency from brands to understand how sustainability claims are being executed on.
2. Deeper Connection - The docuseries fosters a deeper connection between Coachtopia and its core audience by openly sharing the complexities and motivations behind its sustainability efforts.
3. Making with Waste - The docuseries showcases how Coachtopia is actively applying solutions to turn waste materials into wearable works of art for a new generation.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace radical transparency and develop deeper connections with consumers through sustainability efforts.
2. Media & Entertainment - The media & entertainment industry can explore docuseries as a platform to educate and engage audiences on sustainability challenges and solutions.
3. Supply Chain Management - The supply chain management industry has the potential to innovate and contribute to circular fashion initiatives by finding creative solutions to turn waste materials into usable products.