The fashion industry has been making strides towards a more sustainable future by embracing a circular model and this shift is being propelled by new brands like Coachtopia by Coach. This new sub-brand puts a focus on supporting circular fashion by reimagining discarded materials into new accessories.
The luxury brand will be applying its 80 years of expertise in working with leather to Coachtopia and challenging one of the most important problems with the fashion industry. With everything from genderless, ready-to-wear apparel and handbags to accessories and footwear, Coachtopia will move as "an agile startup" and prove its commitment to bettering the planet with embedded NFC chips that provide insight into the manufacturing process.
This new circular sub-brand is first launching in North America and the UK before arriving in Asia later this year.
Circular Luxury Accessories
Coachtopia is a Circular Sub-Brand from Coach
Trend Themes
1. Circular Luxury Accessories - Coachtopia by Coach is a new sub-brand that upcycles discarded materials into new accessories and promotes circular fashion.
2. Sustainable Fashion - The fashion industry is shifting towards sustainable fashion by embracing the circular model.
3. Technology in Fashion - Coachtopia will use embedded NFC chips to provide insight into the manufacturing process of their products.
Industry Implications
1. Luxury Fashion - Coachtopia is a luxury sub-brand under Coach that focuses on creating circular fashion accessories.
2. Retail - The launch of Coachtopia presents an opportunity for the retail industry to embrace circular fashion and attract sustainability-focused consumers.
3. Leather Industry - Coachtopia will apply their expertise in leatherworking to create new accessories from discarded materials, potentially disrupting the traditional leather industry.