'The Right to Shower' is a new brand from Unilever that donates 100% of the profits from the sales of its body wash and bar soap to making hygiene services accessible to people who are homeless. While showers and body care products can sometimes be taken for granted by those who use these things every day, the brand offers a simple way for people to support a purpose-driven mission.
The brand offers body washes in varieties like Dignity, Hope, Strength and Joy, each of which boasts nourishing ingredients and comforting scents. These multipurpose products can also be used as hand soap, shampoo and face wash, adding even more value to the already affordable $12 body wash products.
Purpose-Driven Body Care Brands
Unilever's 'The Right to Shower' Provides Access to Mobile Showers
Trend Themes
1. Purpose-driven Body Care Brands - Disruptive innovation opportunity: Develop body care brands that donate a portion of profits to social causes, appealing to consumers who want to make a positive impact with their purchases.
2. Mobile Showers for Homeless People - Disruptive innovation opportunity: Create portable shower solutions for homeless individuals, providing them with access to hygiene services.
3. Multipurpose Body Care Products - Disruptive innovation opportunity: Design multipurpose body care products that offer value and convenience to consumers, serving multiple functions in one product.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Rethink personal care products and their impact on social issues, aligning brand values with consumer preferences.
2. Social Impact - Disruptive innovation opportunity: Find ways to incorporate social impact into businesses, creating opportunities to positively impact communities and individuals in need.
3. Homelessness Services - Disruptive innovation opportunity: Develop innovative services and products to address the needs of homeless individuals, including mobile shower solutions and other hygiene services.