The Ridge Beveled Ring Set is a jewelry set arriving from the everyday carry (EDC) brand to provide wearers with a decidedly minimalist way to enhance their look.
The ring set comes with two rings, which consist of an all-titanium one with a Burnt or Stonewash finish as well as Carbon Fiber 3K or Forged options with a tungsten core. Each of the rings are further enhanced with a PVD coating that's rated to protect against scratches to ensure they jewelry is ready for wear in demanding environments.
The Ridge Beveled Ring Set comes backed by a lifetime warranty and even comes with a Never Lost & Forever Fit Protection plan. This will give the buyer up to two replacements if the rings are ever lost or a new size is needed.
EDC-Matching Ring Sets
The Ridge Beveled Ring Set Comes with Two Rings
Trend Themes
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EDC Jewelry — The rise of EDC brands has created a trend for minimalist jewelry that can withstand the wear and tear of daily use.
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Titanium Rings — The popularity of titanium rings is increasing thanks to their scratch-resistant and durable properties.
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Lifetime Warranties — Consumers are seeking products supported by lifetime warranties, creating an opportunity for brands to differentiate themselves and build customer loyalty.
Industry Implications
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Jewelry — Jewelry companies can explore designing minimalist and durable pieces to meet the demand for EDC jewelry.
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Fashion Accessories — EDC brands can expand their product lines by venturing into the fashion accessory space with minimalistic products like jewelry.
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Consumer Goods — Consumer goods companies can leverage the demand for lifetime warranties to create stronger customer relationships and brand loyalty.