Women's sports constantly receive less attention and Just Eat decided to do something about it by creating a dedicated space called The Queen’s Header for screening only women's football. Created to coincide with the World Cup in Australia and New Zealand, this first-of-its-kind hub newly opened its doors to serve breakfasts and cater to fans who will be up early to watch the matches. This pop-up acknowledges England’s Euro 2022 triumph and the location and timing that posed a problem for fans who wanted to catch the action as it happened.
The Queen’s Header is an empowering community hub for sports fans that amplifies the achievements of female athletes and promotes greater inclusivity in the sporting world. Additionally, as part of its commitment to supporting the future of women in sports, Just Eat will be donating event ticket sales, plus £50,000, to the Feed the Game fund.
Women's Football Pubs
The Queen’s Header is Dedicated to Screening Only Women's Football
Trend Themes
1. Empowering Community Hubs - The Queen’s Header is an empowering community hub for sports fans that amplifies the achievements of female athletes and promotes greater inclusivity in the sporting world.
2. Women's Sports Inclusivity - The Queen’s Header creates a dedicated space for women's football, promoting inclusivity in the sporting world and giving women's sports the attention they deserve.
3. Supporting Future Women in Sports - Just Eat's commitment to donating event ticket sales and funds supports the future of women's sports and provides disruptive innovation opportunities for organizations to invest in female athletes.
Industry Implications
1. Sports Entertainment - The creation of dedicated spaces like The Queen’s Header presents disruptive innovation opportunities in the sports entertainment industry, allowing for more inclusive viewing experiences for women's sports.
2. Hospitality and Food Services - The Queen’s Header's provision of breakfasts and catering services during matches highlights disruptive innovation opportunities for hospitality and food service industries to create specialized offerings for women's sports events.
3. Sports Funding and Sponsorship - Just Eat's donation to the Feed the Game fund showcases disruptive innovation opportunities for companies to invest in the future of women in sports through funding and sponsorship initiatives.