The Porter Porter beer was co-launched by Porter Airlines and Beau's Brewing Co. The porter-style dark beer boasts notes of espresso, chocolate, and vanilla. A slightly dry finish characterizes its complex malty flavor. Porter Porter cans are decorated with collaboratively designed artwork to accompany the beer.
As of October 12tth, the airline will offer the new product to all passengers as part of its complimentary onboard service. The 473 ml tall cans will be available at select LCBO locations, grocery outlets and The Beer Store in Ontario, and grocery dépanneurs in Quebec by the end of October 2021. This is Porter Arilines' unique opportunity to market to customers outside airports and airplanes to introduce themselves to a broader audience.
Airline-Backed Beer Launches
Porter Airlines and Beau's Brewing Co. Launched the Porter Porter
Trend Themes
1. Airline-branded Products - Airline companies partnering with brands to launch their own unique products.
2. Collaborative Artwork Designs - Collaborative efforts which feature unique artwork designs that accompany products.
3. Complimentary In-flight Services - Corporate companies innovating in-flight services to create customer retention and satisfaction.
Industry Implications
1. Airlines - Opportunities for airline companies partnering with entities on a unique product that appeals to a broader market.
2. Brewing - Innovative ways of creating partnerships between breweries and other industries to offer new products for customers.
3. Retail - Partnerships in retail, such as grocery stores and liquor stores, with exclusive products that attract a wider audience.