The Ordinary boasts an accessible skincare line that gives consumers high-quality products at a reasonably low price point. The brand recently launched a daily support formula for hair and skin -- the 100% Organic Cold-Pressed Moroccan Argan Oil.
Thanks to the cold-brew process, the integrity of the oil's fatty acids, carotenes, and vitamins is preserved, which helps to hydrate dry skin, reduce the appearance of flaking, and increase the skin's overall health. The formula is vegan, cruelty-free, and gluten-free. In addition, the product also boasts a paraben-free and lightweight formula.
To use the product, consumers should squeeze out one to three dots on their palms and rub them together. The product can be applied directly onto one's skin and hair or added to a moisturizing cream for a hydrating effect.
Cold-Pressed Moroccan Argan Oils
The Ordinary's Daily Support Hair and Skin Oil is Nourishing
Trend Themes
1. Accessible Skincare - The Ordinary's affordable skincare line disrupts the high-end market by offering high-quality products at a low price point.
2. Cold-pressed Beauty Oils - The cold-pressed process preserves the integrity of the oil's nutrients, creating opportunities for other beauty brands to explore this technique for natural and effective skincare products.
3. Multi-purpose Beauty Products - The versatile use of The Ordinary's argan oil as both a skin and hair product illustrates the demand for multi-functional beauty products, opening up possibilities for brands to innovate in this space.
Industry Implications
1. Skincare - The Ordinary's affordable and high-quality skincare line disrupts the traditional skincare industry, creating opportunities for other brands to challenge the status quo and offer more accessible options.
2. Beauty - The cold-pressed technique used in The Ordinary's argan oil presents an opportunity for beauty industry players to explore and incorporate this process into their own product offerings for enhanced efficacy.
3. Personal Care - The demand for multi-purpose beauty products like The Ordinary's argan oil opens up avenues for personal care brands to develop innovative, all-in-one solutions that cater to the needs of consumers looking for convenience.