The 69th version of the Opera browser was recently launched with a number of new features. However, the most notable addition to the Opera browser is a tracker blocker that will not allow advertisers or others to track the user. The tracker blocker is also able to increase browsing speed, and the company indicates that when the tracking blocker is combined with the ad-blocker that browsing speeds can be up to 23% faster.
It's clear that the new Opera browser was created to provide performance as well as privacy. The Opera PC product manager, Joanna Czajka spoke about the new browser, "Our browser, however, also has plenty of extended privacy features which come in handy when someone feels the need to increase the privacy of their browsing even further."
Tracking Prevention Internet Browsers
The Opera Browser Was Updated with a Tracking Blocker
Trend Themes
1. Privacy-enhancing Browsers - The trend of developing internet browsers with built-in privacy features, such as tracker blockers, is disrupting the digital advertising industry.
2. Performance-boosting Browsers - The trend of incorporating features like tracker blockers and ad-blockers into internet browsers that enhance browsing speeds is disrupting the technology industry.
3. Enhanced Privacy Tools - The trend of providing extended privacy features in internet browsers is disrupting the cybersecurity industry by empowering users to have more control over their online privacy.
Industry Implications
1. Digital Advertising - The digital advertising industry can benefit from developing innovative strategies as tracker blockers become more prevalent, requiring marketers to find alternative ways to reach their target audience.
2. Technology - The technology industry can seize disruptive innovation opportunities by creating internet browsers with performance-boosting features like tracker blockers and ad-blockers, appealing to users who value speed and privacy.
3. Cybersecurity - The cybersecurity industry can explore disruptive innovation opportunities by developing advanced privacy tools and services that complement the growing demand for privacy-enhancing browsers.