Just because the iPhone 4S has significantly improved its camera technology and photography capabilities, doesn't mean people still don't want the trappings that come with actual DSLRs; enter the Olloclip. This handy tech accessory offers an array of different lenses that essentially turn the iPhone into a Lomo-like camera.
With the Olloclip, iPhone users can shoot in fisheye (captures 180 Degree field-of-view), wide-angle (provides extra field of view) and macro perspectives (applies 10X multiplier and offers depth of field). The great thing about the Olloclip is that it offers one small, convenient package that shoots all these different ways.
The Olloclip snaps easily to iPhone 4s and iPhone 4Ss and simply needs to be flipped to reveal a different lens. It is currently a Kickstarter project and has raised nearly $70,000 so far.
Snappy Smartphone Shooters
The Olloclip Offers an Array of Quick-Connect Lenses
Trend Themes
1. Enhanced Smartphone Photography - The Olloclip demonstrates the growing trend of smartphone accessories that enhance photography capabilities, providing an opportunity for innovative companies to develop new lens attachments.
2. Multifunctional Camera Accessories - The popularity of the Olloclip highlights the demand for compact and versatile camera accessories that can be easily attached to smartphones, presenting an opportunity for manufacturers to create additional add-ons.
3. Miniaturized Dslr-like Camera Functionality - The Olloclip represents a trend towards miniaturized camera functionality that emulates DSLR-like features in a convenient and portable package, opening up opportunities for companies to develop similar products.
Industry Implications
1. Mobile Phone Accessories - The Olloclip's success in the smartphone photography market showcases a disruptive opportunity for manufacturers to create innovative camera accessories tailored for mobile devices.
2. Consumer Electronics - The increasing demand for smartphone photography enhancements, as demonstrated by the Olloclip, presents an opportunity for consumer electronics companies to develop and market multifunctional camera accessories.
3. Digital Imaging - The Olloclip's ability to transform smartphone cameras into DSLR-like tools highlights a disruptive innovation opportunity for the digital imaging industry to create more compact and portable high-quality camera solutions.