Nutella Ice Cream is now available nationwide across the United States, marking the first frozen product made with the actual hazelnut-cocoa spread since Ferrero introduced it in 1964. Produced by Wells Enterprises, the largest privately held ice cream manufacturer in the country, the product incorporates Nutella layers and swirls throughout a creamy base. It is available in 14-fluid-ounce tubs and 3.04-fluid-ounce single-serve crispy wafer cones sold in four-packs.
The rollout is accompanied by a limited-time Freezer Fridays promotion running through May, offering consumers the chance to win free product through social media participation. Wells Enterprises, headquartered in Le Mars, Iowa, also manufactures Blue Bunny, Halo Top, and Bomb Pop. The collaboration brings together Ferrero's flagship spread and Wells' domestic distribution network spanning all 50 states.
Chocolate Spread Ice Creams
The Nutella Ice Cream Arrives in Us Stores for the First Time
Trend Themes
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Branded Spread-based Frozen Desserts — The integration of iconic pantry spreads into frozen formats reveals opportunities to reimagine product portfolios around familiar flavors and layered textures.
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Limited-time Social Promotions — Short-run promotional campaigns tied to social engagement are creating high-velocity demand cycles and new models for measuring promotional ROI in FMCG.
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Global Brand-local Manufacturing Partnerships — Collaborations between international brands and domestic manufacturers are enabling rapid nationwide rollouts while leveraging local production efficiencies and distribution footprints.
Industry Implications
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Packaged Ice Cream — The rise of hybrid flavor formats and single-serve innovations is opening room for premiumization and SKU differentiation within mass-market frozen desserts.
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Consumer Packaged Goods Distribution — Extensive national distribution networks paired with co-branded products are reshaping shelf strategy and creating demand for flexible production-to-retail supply chains.
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Brand Licensing and Co-branding — The monetization of iconic food brands through licensed frozen SKUs points to expanded revenue streams that reframe how brand equity is leveraged across categories.