The MFG Complex showcases the ways in which COVID-19 altered our social activities. The new venue is the first of its kind in Ontario as it can host a large-scale outdoor live event with socially distanced regulations. Throughout the pandemic, many venues opted for drive-in alternatives to accommodate large crowds safely. The MGF Complex, however, overcomes the challenges to the vitality of Toronto's events and entertainment industry differently.
This month, the Together Apart live cirque show launched at the event space and runs until August 1st, 2021. The venue was rebranded from the Markham Fairgrounds. The venue space includes custom-built viewing pods that seat groups of up to six people, making it safe for folks to enjoy live entertainment.
Social Distance-Friendly Venues
The MFG Complex Opens in Ontario to Host Socially Distanced Events
Trend Themes
1. Socially Distanced Events - The rise of socially distanced event venues provides an opportunity for innovators to develop tailored experiences that prioritize safety without sacrificing engagement.
2. Customized Viewing Pods - The implementation of customized viewing pods in event spaces presents an opportunity for designers to create new and unique experiences for event-goers while ensuring safe distancing measures.
3. Outdoor Events - The popularity of outdoor event spaces with socially distanced regulations provides an opportunity for event planners and designers to create exciting and engaging experiences in nature.
Industry Implications
1. Event Planning - The event planning industry has an opportunity to adapt its services to incorporate socially distanced regulations, such as the design of customized viewing pods, to ensure safe and engaging experiences for event-goers.
2. Entertainment - The entertainment industry can create new and innovative ways of delivering performances and shows, such as outdoor venues with customized viewing pods, to meet the challenges presented by social distancing measures.
3. Architecture and Design - Architects and designers have an opportunity to reimagine event spaces that prioritize safety and build customized viewing pods that provide safe and unique experiences for event-goers.