Manchester-based fashion label The Long Shot Exp. unveils its latest seasonal offerings for Spring/Summer 2018. The new capsule draws a strong influence from its multiple subcultures that surround the label's hometown. The label normally spotlights headwear, but recently broadened its horizons in delivering pieces such as graphic t-shirts and bags in the new capsule.
The Long Shot Exp. Spring/Summer 2018 collection introduces brand new pieces including the technical Damon Mountain hat. The unique hat features an ear flap, soft peak, and a rounded pattern design. The piece is influenced by the way that the youth reinterpreted mountaineering apparel in general. The capsule is also comprised of the Storm Chaser hat, screen imprinted t-shirts, and the Sling Pack bag, which are all constructed by hand in Manchester. The Long Shot Exp.'s new collection is now available for purchase online.
Heritage Subculture-Inspired Capsule
The Long Shot Exp. SS18 Capsule is Inspired by Its Hometown
Trend Themes
1. Subculture-inspired Fashion - The trend of incorporating the styles and influences of subcultures into fashion creates opportunities for designers to tap into niche markets and appeal to an increasingly diversified customer base.
2. Technical Headwear - The trend towards specialized headwear, such as The Long Shot Exp.'s Damon Mountain hat, creates opportunities for designers to innovate with technical features that serve specific needs and appeal to consumers seeking unique and functional fashion.
3. Handcrafted Accessories - The trend towards locally-made, handcrafted accessories like The Long Shot Exp.'s Sling Pack bag creates opportunities for designers to offer high-quality, unique items that appeal to customers looking for sustainable and locally-produced fashion.
Industry Implications
1. Fashion - The fashion industry has an opportunity to tap into the growing trend of subculture-inspired fashion, responding to the diverse and niche fashion preferences of consumers.
2. Outdoor Gear - The outdoor gear industry has an opportunity to expand into fashion by innovating with technical pieces like The Long Shot Exp.'s Damon Mountain hat, targeting customers in search of unique and functional fashion with technical features.
3. Artisanal Goods - The artisanal goods industry has an opportunity to incorporate handcrafted accessories like The Long Shot Exp.'s Sling Pack bag, serving consumers looking for locally-made, high-quality, and unique items in their shopping experience.