The Local Collective is the name of a beautiful, botanically inspired marketplace concept by Taylor Corzine who is an emerging designer and MFA student at the Corcoran School of the Arts and Design at George Washington University.
The Local Collective has a bright aesthetic, with a calming neutral color palette and a plethora of plants of different types and sizes, some of which hang and others that soar to the ceiling. The top of this building concept also features a beautiful pitched and slightly curved roof. Made out of glass, this design allows a substantial influx of light in.
Taylor Corzine designed The Local Collective as a space where the community can support local businesses. The concept also emphasizes notions of sustainability which "pair well with the botanical garden setting."
Botanical Marketplace Concepts
Taylor Corzine's The Local Collective Emphasizes Community
Trend Themes
1. Botanical Marketplaces - Designing metro areas with indoor botanical markets is a new trend in retail and real estate that invites customers to buy local and sustainable products.
2. Community-led Design - Including community-led design initiatives in building new marketplaces empowers locals to have a voice in their neighbourhood's development and economy.
3. Sustainable Retail Design - Designing retail spaces that incorporate sustainable and eco-friendly materials to match the themes of botanical and indoor greenery marketplaces is a trend that is becoming increasingly popular.
Industry Implications
1. Real Estate - Owners of indoor botanical markets with profitable lease arrangements can provide businesses with the resources needed to scale their operations.
2. Retail - For businesses in the local community, this new trend in indoor botanical marketplaces provides an opportunity to grow and market eco-friendly and sustainable products.
3. Design - Sustainable architecture and interior design for these indoor marketplaces are in high demand, providing an opportunity for eco-conscious design professionals and institutions to create and innovate.