In celebration of its 80th birthday this year, LEGO has created a cute animated history called The LEGO Story, which uncovers just how the toy brick company beloved by generations the world over came to be.
The animated video (which is 17 minutes long!) tells the story of the Danish toymaker Ole Kirk Christiansen and his son, Gottfried, who together built the LEGO company. The brand started out as a maker of wooden toys, but it later became the toy brick maker we all know and love today after Ole discovered a brick molding tool in Copenhagen and Gottfried was inspired by a conversation about 'systems' with another businessman.
Today, LEGO is the third largest producer of play products in the world and brings joy to people in over 130 countries. Watch The LEGO Story film here to see how it all began!
Animated Toy Histories
The LEGO Story Film Tells the Brand's Background & Path to Success
Trend Themes
1. Animated Toy Histories - The rise of animated histories allows brands to creatively engage with their audience and showcase their origin stories.
2. Brand Origin Stories - More brands are sharing their origin stories to build a deeper connection with consumers and highlight their unique journey to success.
3. Nostalgic Marketing - Nostalgic marketing through animated videos can evoke emotions and create a sense of nostalgia, boosting brand affinity and customer loyalty.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can leverage animated histories to highlight their legacy and differentiate themselves in a competitive market.
2. Branding and Marketing - Branding and marketing agencies can help businesses create compelling animated origin stories to captivate audiences and enhance brand identity.
3. Film and Entertainment - The rise of animated brand histories presents opportunities for film studios and production companies to collaborate with brands in creative storytelling.