Lingerie brand The Lake and Stars recently released an ad campaign featuring a mother and her 19-year-old daughter dressed in lacy lingerie and posing intimately with one another. The ad has come under fire by many media outlets and consumers who question the brand’s intentions, claiming that the ad is too provocative, inappropriate and "demeaning to women."
In The Lake and Stars ad, the women are shown embracing and pressed against each other in a sexual nature. While some viewers are trying to understand the provocative nature of the ads, most people seem aggravated by what the brand has presented, condemning the brand for "incestuous and lesbian suggestions."
Regardless of The Lake and Stars’ intentions, the label has certainly succeeded in getting attention—if that was it was looking for. As AdRants puts it, "This is yet another attempt by a fashion brand to ‘shock’ and ‘surprise.’"
What do you think?
Contentious Mother-Daughter Ads (UPDATE)
The Lake and Stars Ad Stirs Controversy
Trend Themes
1. Controversial Advertising - The backlash against The Lake and Stars ad campaign highlights the trend of controversial advertising that pushes boundaries and sparks public debate.
2. Sexualized Marketing - The Lake and Stars ad controversy sheds light on the trend of using sexualized marketing to grab attention, but also raises questions about appropriateness and brand reputation.
3. Social Media Backlash - The widespread criticism of The Lake and Stars ad on social media showcases the trend of social media backlash, where consumers are quick to express their opinions and hold brands accountable.
Industry Implications
1. Advertising - The controversial ad campaign by The Lake and Stars highlights the need for the advertising industry to carefully consider the potential impact and reception of their campaigns, as well as the importance of ethics and social responsibility in advertising.
2. Fashion - The Lake and Stars ad controversy exposes the fashion industry's attempt to push boundaries and shock audiences in order to stand out, but also raises concerns about the line between creativity and offensiveness.
3. Social Media - The social media backlash against The Lake and Stars showcases the power of social media as a platform for consumers to voice their opinions, and emphasizes the need for brands to monitor and respond to online conversations in real time.