The King of Soho Variorum Gin has been unveiled as the latest addition to the brand's lineup of spirits that will offer consumers a new way to enjoy their favorite cocktails.
Infused with notes of strawberry and a light pink color variation, the gin features a 37.5% ABV that makes it ideal for use in cocktail recipes of all kinds that need a flavorful upgrade. Set to launch in late July, the spirit is likely to be a hit with Millennial consumers who are looking for a different kind of gin to use in their favorite mixology recipes to enjoy this summer.
The King of Soho Variorum Gin is reported to be a balanced drink that seamlessly marries the strawberry flavor into the citrus and juniper-forward libation.
Complex Berry-Infused Gins
The King of Soho Variorum Gin Has the Subtle Sweetness of Strawberry
Trend Themes
1. Berry-infused Spirits - Opportunity for distilleries to experiment with different berry flavors to create unique spirits that appeal to the Millennial market.
2. Colorful and Flavourful Gin - Distilleries can create visually appealing gins with unique flavors that stand out in a competitive market.
3. Creative Cocktail Mixology - The availability of different types of gin and spirits can inspire mixologists to create new recipes and experiential drinking experiences.
Industry Implications
1. Distilleries - Distilleries can create new product lines by experimenting with berry-infused spirits and innovative flavor profiles.
2. Beverage Industry - Beverage manufacturers can cater to the Millennial market by developing visually appealing and flavorful spirits and mixers suitable for unique cocktail recipes.
3. Hospitality Industry - Hotels and bars can leverage these unique gins and innovative cocktail mixes to create bespoke drinking experiences and attract a wider Millennial demographic.