"The Juice Truck is Vancouver’s premier Cold-Pressed Juice company." The brand has worked with design studio Glasfurd & Walker since their launch in 2011 when it comes to all the creative facets associated with their business.
The juice bar's branding, design and packaging is conceived by the Glasfurd & Walker and aims to mimic the fresh and organic quality of The Juice Truck's drinkable products.
In addition to a physical juice truck, the company recently launched their first store, an extension of its on-the-go retail space. The interior is painted in a palette of vibrant hues and boasts fruit and vegetable art imagery that is inspired by the Juice Bar's matched product branding and its organic ingredients. The Juice Truck's main mission is to 'create health products that don't skip out on delicious taste'.
Freshness-Infused Juice Bars
The Juice Truck Shop Mimics the Organic Quality of its Drink Products
Trend Themes
1. Cold-pressed Juice - Opportunity for creating innovative cold-pressed juice bars that focus on freshness and organic ingredients.
2. Branding and Packaging Design - Disruptive potential in offering design services that help juice bars convey the freshness and quality of their products through branding and packaging.
3. On-the-go Retail Spaces - Potential for establishing innovative retail spaces that provide on-the-go access to health-focused products, such as juice bars.
Industry Implications
1. Food and Beverage - Opportunity for businesses in the food and beverage industry to capitalize on the growing demand for fresh and organic juice products.
2. Design and Advertising - Potential for design studios and advertising agencies to offer their expertise in creating branding and packaging solutions for juice bars.
3. Retail - Disruptive potential in the retail industry to establish unique on-the-go retail spaces that cater to health-conscious consumers.