Portland-based brand KEEN introduces the Jasper, which is a footwear model made for the outdoor environment. It is crafted with a classic climbing design aesthetic in mind, paired well with contemporary looks. This includes a latex footbed foundation and a cushioned cork.
Additionally, the shoe is made from suede across the uppers for a touch of durability. To hold everything in place with the adjustability, the shoe is detailed with bright laces over the forefoot that covers the entirety of the silhouette with the extended design. The Jasper is offered in a selection of colorways, including `Pale Olive and Golden Brown,' which has two tones and an asymmetric design language and is offered in interchangeable laces.
Vibrant Laced Outdoor Footwear
KEEN Launches the Jasper Shoe Made for the Outdoors Environment
Trend Themes
1. Climbing-inspired Footwear - Opportunity for outdoor and athletic brands to incorporate climbing-inspired design elements into their footwear.
2. Bright Laces and Asymmetric Design - Opportunity for fashion and accessories brands to incorporate bright laces and asymmetric design into their products.
3. Sustainable Shoe Materials - Opportunity for eco-conscious brands to explore durable and sustainable materials for outdoor footwear.
Industry Implications
1. Outdoor and Athletic Footwear - Outdoor and athletic footwear companies can take advantage of the climbing-inspired design elements in their products, as seen in the KEEN Jasper shoe.
2. Fashion and Accessories - Fashion and accessories brands can consider using bright laces and asymmetric design throughout their product lines to add a fresh spin to their designs.
3. Eco-friendly Products - Eco-conscious brands can take inspiration from the durable and sustainable materials used in the KEEN Jasper shoe when developing their own environmentally-friendly products.