The Hundreds Spring 2018 capsule highlights heritage sportswear and recalls retro Californian vibes. The entire collection draws influence from the West Coast, specifically the popular heritage sports aesthetics and classic military details. The expansive collection offers transitional pieces to adapt to the move towards warmer weather.
The Hundreds Spring 2018 has a broad range, from branded hoodies and half-zip shirts to graphic t-shirts, light outerwear pieces, jerseys, parkas, caps and beanies. The color palette has a range that is just as expansive as the pieces in the capsule. It uses colors such as several shades of green, blue, red, brown, black and white. Some notable pieces from the capsule are the tartan-printed flannel sweater, the 'Marina' jacket, the military-inspired 'Adams' parka and the 'Coby' jersey. The Hundreds Spring 2018 series will be available at the Los Angeles store location and online on February 1st.
West Coast-Inspired Capsules
The Hundreds Spring 2018 Series Recalls Retro Californian Styles
Trend Themes
1. Heritage Sportswear - Opportunity for fashion brands to incorporate vintage athletic designs into their collections.
2. Retro Californian Vibes - Potential for businesses in the tourism and hospitality industries to cater to the nostalgia for old-school California.
3. Transitional Pieces - Market for clothing brands to create versatile garments that can be worn in both cool and warm weather.
Industry Implications
1. Fashion - Scope for fashion retailers to embrace the West Coast-inspired trend and offer consumers unique pieces.
2. Tourism - Opportunity for businesses in the tourism industry to provide experiences and products that showcase retro California.
3. Apparel - Potential for apparel manufacturers to create adaptable clothing that suits changing seasonal needs.