There's a lot to be said for presentation, and the Hundreds Spring 2013 lookbook hits the nail on the head.
The lookbook features styles put together by Mahtab Ahan placed in distinctly rural settings like beaches and forests. The photography for this lookbook is by Bobby Hundreds, and utilizes a mirror for every look. The resulting effect is images of the models looking at the camera, while at the same time looking into the mirror itself. This creates an interesting image because the mirror is placed in the middle of the frame so the natural landscape can be seen around it, yet the model is seen in the mirror's reflection.
In a way, this lookbook gives us a photo shoot and an intimate view of the models assessing their own style.
Reflective Mirrored Lookbooks
The Hundreds Spring 2013 Collection Features Nature-Based Streetwear
Trend Themes
1. Reflective Lookbook Photography - Disruptive innovation opportunity in the fashion industry to create unique and engaging lookbooks by incorporating reflective elements in photography.
2. Nature-inspired Styling - Disruptive innovation opportunity in the fashion industry to design streetwear collections that incorporate nature-based elements and styles.
3. Intimate Model Self-assessment - Disruptive innovation opportunity in the fashion industry to create interactive and immersive experiences that allow models to assess and showcase their own style.
Industry Implications
1. Fashion - The fashion industry can leverage reflective lookbook photography and nature-inspired styling to create captivating collections and marketing campaigns.
2. Photography - The photography industry can explore the use of reflective elements in fashion shoots to capture unique and visually appealing images.
3. Marketing and Advertising - The marketing and advertising industry can adopt the concept of intimate model self-assessment to create innovative and personalized campaigns for fashion brands.