The Hundreds and PUMA work in collaboration to adorn the sportswear label's signature footwear silhouettes in time for the summer season. The streetwear imprint infuses the footwear with its design language to give it a touch of street culture sensibilities.
The collaborative effort showcases five sneakers in total, alongside a selection of apparel and accessories to complement the footwear. The design influence is rooted in the 90s to give it a retro element -- this is translated through the color palette and the plethora of graphics that decorate the designs. The sneakers that add to the pack in clude the Clyde, the Leadcat, the Performer Mid, the Palace Guard, and the RS-Pure.
Street Culture-Informed Sneakers
The Hundreds and PUMA Join Forces on a Pack of Footwear
Trend Themes
1. Street Culture-influenced Fashion - Opportunity for designers and retailers to infuse streetwear sensibilities into mainstream fashion items.
2. Collaborative Efforts - Opportunity for brands to partner with other brands to create unique and eye-catching products that appeal to a broader audience.
3. Retro Design Elements - Opportunity for designers to incorporate retro design elements into modern products to create a nostalgic appeal.
Industry Implications
1. Fashion - Fashion industry can take advantage of streetwear influences and retro design elements to create unique and innovative products.
2. Footwear - Footwear industry can benefit from collaborative efforts to create new styles and reach a wider audience.
3. Accessories - Opportunity for accessory brands to collaborate with fashion and footwear brands to create complementary products that appeal to a fashionable and streetwear-savvy audience.