LA streetwear brand The Hundreds released its Fall 2012 collection look book, which stays true to the brand's California skateboarder feel while departing from the bright and clean colors of this summer's looks for a more washed-out color palette.
The Hundreds Fall 2012 look book is shot in an industrial setting with accompanying stoic lions, wolves and stags. The artistic direction matches the feel of the collection. The Hundreds Fall collection features a work-wear aesthetic that is paired with natural prints, like camouflage and Native American patterns. The line also utilizes military-inspired cuts, adding to the utilitarian vibe of the collection.
The Hundreds is both a clothing line and an online magazine that was founded by brothers Ben and Bobby Hundreds in 2003. The company describes itself as "a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase."
Wolf-Assisted Menswear
The Hundreds Fall 2012 Look Book has Stoic Beasts in Industrial Settings
Trend Themes
1. Industrial-inspired Fashion - Opportunity for clothing brands to incorporate rugged industrial aesthetics into their collections, creating a unique and edgy style.
2. Nature-inspired Prints - Opportunity for fashion brands to incorporate natural prints like camouflage and Native American patterns into their designs, adding a touch of earthy elegance.
3. Utilitarian Clothing - Opportunity for brands to explore military-inspired cuts and utilitarian designs, offering functional and stylish clothing options for consumers.
Industry Implications
1. Fashion - Fashion brands can adopt the industrial, nature-inspired, and utilitarian trends to create innovative and trendy clothing lines.
2. Online Retail - Online retail platforms can cater to the growing demand for industrial-inspired fashion by featuring brands that offer such styles.
3. Magazine Publishing - Magazine publishers can showcase the latest fashion trends, such as industrial-inspired fashion, through their editorial content, attracting fashion-forward readers.