The Hopsicle is the perfect way to enjoy the waning days of summer. The Hopsicle is exactly what it looks like -- a frozen can of beer that has been cut in half. Insert a Popsicle stick and enjoy.
Bartenders at the Diablo Royal Este in New York City have already starting serving Hopsicles to thirsty patrons. Hopefully the Hopsicle catches on and gains worldwide recognition and acceptance. I wouldn’t mind snacking on one of these at the beach come next summer.
Alcoholic Push Pops
The Hopsicle is the Perfect Adult Treat for Summertime
Trend Themes
1. Alcoholic Frozen Treats - With the introduction of Hopsicle, creative alcoholic frozen treats are a growing trend in the food and beverage industry
2. Innovative Drink Delivery - The Hopsicle introduces a new delivery method for alcoholic beverages that can be harnessed by bars, restaurants and catering services alike
3. Summer Ltos - Temporary summer flavors and products, like the Hopsicle, offer restaurants and food brands a lucrative opportunity for limited-time offers during the warmer months
Industry Implications
1. Alcoholic Beverages - The Hopsicle is a disruptive innovation opportunity for beer brands and other alcoholic beverage companies to expand their product offerings into the frozen treat space
2. Restaurant and Hospitality - The Hopsicle demonstrates an opportunity for bars and restaurants to differentiate themselves by incorporating creative alcoholic frozen treats into their menus
3. Foodservice - Frozen treat manufacturers can consider an expansion into the alcoholic frozen treat space, offering products like the Hopsicle to bars, restaurants, and other foodservice companies