Many have dubbed this period of time as the Great Resignation, the Great Reshuffling, and the Great consideration, and many quit their traditional jobs. In response, Unshackled Wine is helping make one person's passion project, new career, or ambitious side hustle a reality with the launch of the 'Great Unshackling' project, an initiative that will give one lucky person $75,000.
"At Unshackled, we believe that labels are limiting, conventions are for challenging, and rules are for rewriting—and when it comes to wine, we are doing just that," says Bukola Ekundayo, General Manager, The Prisoner Wine Company. "Now we want to encourage others to do the same in their lives. We want this $75k to give someone the same freedom we had when we launched Unshackled—to follow their passions and chart their own course."
To apply, passion pursuers need to post a video on Instagram describing their passion and how they would use the $75K prize money to pursue this goal (videos must be tagged with #TheGreatUnshacklingContest, #21 and tag and follow @unshackledwines).
$75K Dreaming-Pursing Contests
Unshackled Wines Debuts The Great Unshackling Project
Trend Themes
1. Great Unshackling Project - Opportunity for companies to incentivize people to explore their passions independently.
2. Passion Pursuers - Encouragement for companies to support individuals in their pursuits of their life's ambitions.
3. The Great Consideration - A recognition that people are looking for more purpose and fulfillment in their careers that can be harnessed by companies to incentivize innovation.
Industry Implications
1. Wine and Beverage Industry - Companies in the wine industry can gain a competitive edge by supporting passionate individuals' career aspirations.
2. Marketing and Advertising Industry - Agencies can create campaigns that encourage and empower individuals to follow their passions and create disruptive and innovative content.
3. Professional Development Industry - Organizations that offer professional development opportunities can partner with initiatives like this to support transformative learning experiences for individuals seeking to pursue their passions.