Originally launched in 2017 as 'The Grateful Dog,' this company has rebranded to 'The Grateful Pet' in 2021 to reflect its new inclusion of cat foods. Pet foods from this brand are 100% natural and made with real human-grade meats. The dog and cat food items are available in a range of meat flavors and the dog foods are available both raw and cooked. For the cooked variants, The Grateful Pet ensures that these foods are gently cooked to an 80°C temperature that is scientifically proven to be healthy for canines.
These pet food products are humanely raised when applicable, such as grass-fed beef, crate-free pork, and cage-free chicken meat sources. The meals are prepared in an Animal & Veterinary Service (AVS) certified environment and are flash-frozen in air-tight packaging to ensure the food remains fresh while it is shipped. The Grateful Pet is dedicated to supporting animal care in Singapore, so it donates a portion of its proceeds to the animal shelter 'Causes for Animals.'
The Grateful Pet offers a guarantee that none of its pet foods include 'filler' ingredients such as soy, corn, or low-grade meats to supplement its portions. This means all foods received from this company are genuine, organic meat products.
Humanely-Raised Organic Pet Foods
The Grateful Pet Provides Healthy Cooked and Raw Foods for Pets
Trend Themes
1. Human-grade Pet Foods - There is an opportunity for disruptive innovation in providing human-grade quality food for pets.
2. Humane Animal Farming - The trend towards humane animal farming can be capitalized on by companies providing foods made from humanely-raised animals and a transparent supply chain.
3. Health and Wellness for Pets - As pet owners become more interested in nutrition and wellness for their pets, there is a disruptive innovation opportunity in creating healthy and organic pet foods.
Industry Implications
1. Pet Food Industry - The pet food industry can incorporate the trend of using human-grade and organic ingredients in their products to appeal to health-conscious pet owners.
2. Animal Farming Industry - The animal farming industry can benefit from incorporating humane farming practices to meet the demands of consumers for non-factory farmed and ethically-sourced meats.
3. Animal Welfare and Shelter Industry - Companies in the animal welfare and shelter industry can partner with pet food companies to receive donations from their proceeds, while also promoting responsible pet ownership and animal care.