L.A rapper The Game has tapped into the fast growing emoji market and launched an emoji collection of his very own.
Following such stars as Kim Kardashian, Fabolous and Paul McCartney, who have all successfully launched their own line of emojis, The Game has also sought the help of emoji company Moji to release his own line of quirky emoticons. Sharing his lineup on Instagram, fans were exposed to the wide variety of emojis the Compton rapper designed. Staying true to his L.A roots and hip-hop influences, The Game's emojis include nods to Compton's gang culture, chicken and waffles, malt liquor in a brown bag and even an image of El Chapo running from the police.
Slightly humorous and entertaining, The Game Emojis are available for download through the iTunes store.
Rapper Emoji Apps
The Game Launched a Collection of Hip-Hop Heavy Emojis
Trend Themes
1. Rapper Emoji Apps - The trend of musicians launching their own line of emojis presents an innovative opportunity for artists to connect with fans in a unique way.
2. Hip-hop Emoticons - The rise of hip-hop emojis provides a disruptive innovation opportunity for companies to create specialized emoticons that cater to the urban music culture.
3. Celebrity Emoji Collections - The growing popularity of celebrity-backed emoji collections creates an opportunity for brands to collaborate with influencers and reach a wider audience through digital stickers and emoticons.
Industry Implications
1. Music - The music industry can capitalize on the trend of rapper emoji apps by creating partnerships with artists to develop customized emoji collections that enhance fan engagement.
2. Technology - The technology industry can explore the development of innovative emoji-related applications that enhance communication and self-expression for users, capitalizing on the trend of hip-hop emojis.
3. Marketing - The marketing industry can leverage the trend of celebrity emoji collections to create strategic partnerships and innovative marketing campaigns that target a diverse and engaged audience.