At the Canadian launch of the Fujifilm X-H1, the highest performing camera in the company's celebrated X Series lineup, Trend Hunter sat down with Jerry Julien of 'The Fuji Guys' to learn about just what makes this new mirrorless model stand out.
The Fujifilm X-H1 is the first model in the X-Series to feature in-body image stabilization. A three-axis accelerometer, three-axis gyro sensor, and dedicated dual processor coalesce to provide processing and correction 10,000 times per second. With the in-body stabilization feature turned on, videographers need not wait until post-production to correct shaky footage — the vast majority of that correction happens at the time of shooting, and the results are impressive.
Flicker Reduction mode is another new feature for the Fujifilm X-H1. Fluorescent and mercury lighting — which are common in many sporting arenas, for example — function by oscillating quickly between bright and dark. While the naked eye can't recognize that flicker, it shows up dramatically on many cameras' footage, ruining otherwise compelling shots. The X-H1's Flicker Reduction mode automatically adjusts exposure to ensure that it only captures frames during peak brightness in fluorescent or mercury lights' cycles, ensuring even, properly exposed videos.
On top of unveiling the Fujifilm X-H1, the company also showed off its two newest film-focused lenses, the MKX18-55mm and MXK50-135mm, at the launch event. As Julien explained, the camera and lenses together demonstrate Fujifilm's concerted effort to appeal to videographers and cinematographers on top of photographers. New Film Simulations offer up color science that's demonstrably ahead the competition, giving rich film effects and the variability to match artistic intentions when producing videos.
The Fujifilm X-H1 is now available in Canada, retailing at $2,449 CAD for the body alone or $2,799 CAD with the Vertical Power Booster Grip Kit.
High-Performing Mirrorless Cameras
Jerry Julien Spoke with Trend Hunter About the Fujifilm X-H1
Trend Themes
1. In-body Image Stabilization - The in-body image stabilization feature in mirrorless cameras presents disruptive innovation opportunities for videographers, allowing them to correct shaky footage in real-time.
2. Flicker Reduction Mode - Flicker reduction mode in mirrorless cameras eliminates the undesired flicker effect caused by certain types of lighting, opening up disruptive innovation opportunities for capturing high-quality videos in challenging lighting conditions.
3. New Film Simulations - The introduction of new film simulations in mirrorless cameras provides disruptive innovation opportunities for videographers and cinematographers to achieve rich film effects and enhance the artistic quality of their videos.
Industry Implications
1. Photography Equipment - The advancements in mirrorless camera technology create disruptive innovation opportunities for the photography equipment industry, particularly in developing more advanced image stabilization features.
2. Videography Equipment - The introduction of flicker reduction mode in mirrorless cameras presents disruptive innovation opportunities for the videography equipment industry to improve video quality in various lighting conditions.
3. Cinematography Services - The availability of new film simulations in mirrorless cameras provides disruptive innovation opportunities for the cinematography services industry to offer enhanced artistic effects and cinematic quality in video production.