The Fragrance Foundation (TFF) recently launched an initiative to increase diversity and cultural inclusion in the otherwise Eurocentric industry. The company aims to provide access to opportunities to minority and underrepresented grounds.
Dubbed the #FragranceForwardTFF initiative, the company will provide mentorships, education, and scholarship opportunities to individuals looking to begin a career in the perfume and fragrance industry. The campaign also includes a series of virtual listening sessions and tours of institutions of higher learning to encourage students to pursue jobs in the field. The ultimate goal is to create equal pathways for success for all members and future employees. Existing members are invited to sign a pledge that commits to assisting the company's new inclusivity endeavor.
Fragrance Diversity Initiatives
The Fragrance Foundation is Diversifying the Eurocentric Industry
Trend Themes
1. Diversity and Inclusion in Fragrance Industry - Opportunities for new entrants to bring diverse perspectives and cultural representation to the fragrance industry through education, scholarships, and mentorships.
2. Virtual Learning and Mentorship in Fragrance Industry - The popularity of virtual resources such as listening sessions and tours to promote careers in Fragrance Industry.
3. Inclusivity Pledges in Fragrance Industry - The trend towards inclusivity pledges by industry associations and existing members inspiring wider commitment towards diversity and inclusion initiatives in the fragrance sector.
Industry Implications
1. Perfume and Fragrance Industry - Fragrance industry leaders may consider promoting inclusivity and access to education to attract new talent, perspectives, and reach diverse markets, including underrepresented communities.
2. Higher Education and Learning Institutions - Trend towards virtual institutions and online programs to offer accessible learning opportunities on perfume and fragrance industry principles and practices to attract a more diverse set of students and prepare them for careers in the sector.
3. Professional Associations in the Fragrance Industry - There is an opportunity for industry associations to take leadership roles in spearheading impactful diversity and inclusivity initiatives and provide support to members who sign on to such pledges.