'Star Wars: Episode VII: The Force Awakens' is the latest Star Wars film inspiring brands and retailers to create Star Wars merchandise. Los Angeles-based designer Brandon Schoolhouse, of street brand Han Cholo, recently released a cool collection of Star Wars-themed jewelry to commemorate the upcoming film.
This fandom jewelry puts a geeky spin on the well-known Han Cholo streetwear aesthetic. The collection features the regular jewelry essentials such as rings, pendants, chains and cuffs. Displaying an intergalactic fair, these pieces have been made to feature popular Star Wars characters like Chewbacca, Stormtroopers, Darth Vader and the lovable C3-PO.
Every piece in Han Cholo's The Force Awakens collection was handmade in Los Angeles.
Urban Sci-Fi Jewelry
Han Cholo's 'The Force Awakens' Collection Offers Street Sci-Fi Pieces
Trend Themes
1. Fandom Jewelry - Opportunity for brands and retailers to create unique jewelry collections inspired by popular movies or TV shows to target niche markets.
2. Street Sci-fi - Opportunity for fashion designers to create streetwear clothing inspired by popular science fiction movies or TV shows to appeal to younger consumers who are interested in these types of products.
3. Handmade Luxury - Opportunity for luxury fashion brands to differentiate themselves by producing handmade jewelry and accessories that appeal to consumers interested in unique and high-end products.
Industry Implications
1. Fashion - Fashion brands and designers can capitalize on the popularity of science fiction movies like Star Wars by creating unique and trendy products.
2. Handmade Goods - There is an opportunity for brands to market handmade goods to consumers who value unique and artisanal products.
3. Entertainment - The popularity of movies and TV shows provide opportunities for merchandise manufacturers to produce related products like jewelry and accessories to capitalize on the hype.