To promote its Local Action Plans scheme, the city of Sidney, Australia captured the faces of 160,000 of its residents, morphing the images into one male and one female for a project called 'The Face of Sidney.' The participants ranged in age from two weeks to 93 years, and lived in 13 different areas within Sidney.
Check out the "making-of" video for 'The Face of Sidney' above, and read below for an MP's take on the project.
Implications - 'The Face of Sidney' brings together the faces of over 160,000 Aussies. By using the faces of all these people, the campaign really pushes the human factor to the forefront. This is a really interesting project that I hope will inspire others.
City Citizen-Morphing
'The Face of Sidney' Combines 160,000 Aussies
Trend Themes
1. Face Morphing - The use of face morphing technology allows for the creation of unique projects that showcase the diversity and unity of a community.
2. Community Engagement - Involving a large number of residents in a project like 'The Face of Sidney' demonstrates the power of community engagement and collaboration for promoting local initiatives.
3. Visual Data Representation - Using thousands of faces combined into one image provides a visually compelling way to represent data and convey a message.
Industry Implications
1. Advertising and Marketing - The concept of 'The Face of Sidney' presents an opportunity for innovative advertising campaigns that leverage the collective identities of a community.
2. Technology and Software Development - Face morphing technology can be further developed and refined to create new applications and experiences in industries such as entertainment, virtual reality, and facial recognition.
3. Local Government and Urban Planning - The success of the Local Action Plans scheme in Sydney highlights the potential for other cities and government entities to engage citizens through creative projects that encourage participation and build a sense of community.