Billed as the world's first affordable eye tracker, the Eye Tribe is a futuristic smart watch currently in prototype that incorporates eye-tracking technology to broaden the user experience.
The Eye Tribe enables handsfree navigation of mobile devices and personal computers, like eye-activated login and cloud-based user engagement data.
The Eye Tribe works with Windows, Mac O/S and Android, while the technology's applications can be grouped into two groups; active and passive. The active applications include handsfree typing, eye-activated login and aiming in game apps. Some of the passive applications of the Eye Tribe technology include performance analysis of design and layout, as well as vehicle safety and medical diagnostics.
The latest incarnation of the Eye Tribe technology is in a wearable, specifically a smart watch, debuted at 2015 Mobile World Congress in Barcelona.
Ocular Smart Watches
The Eye Tribe is a Smart Watch Integrating Eye-Tracking Technology
Trend Themes
1. Smartwatch Eye-tracking - Technology that incorporates eye-tracking features into smartwatches affords developers “hands-free” control features otherwise not available, as well as opening up new avenues for user engagement data analytics.
2. Cloud-based Eye Tracking for Personal Computers - By bringing the affordances of mobile eye-tracking technology to personal computers, cloud-based eye-tracking can provide analytics developers with new insights on user engagement and interactivity.
3. Passive Eye Tracking Applications - Applications that passively analyze user engagement for performance analysis purposes allow developers of medical, design and safety technologies to provide customers with richer, more in-depth data then previously thought possible.
Industry Implications
1. Wearable Technology - There is a significant opportunity for wearables to incorporate eye-tracking features, such as the Smartwatch Eye-Tracking integration announced at the 2015 Mobile World Congress.
2. Cloud Computing - The Eye Tribe’s cloud-based user engagement data offers business professionals rich opportunities for web-based services and analytics.
3. Gamification - Gamification developers can leverage the Eye Tribe technology to create hands-free aiming and interactive experiences more smoothly and efficiently.