Designed and developed by Dr. Elena Bodnar, the Emergency Bra helps you breathe easier in case of disaster. The Emergency Bra is a protective garment that can be split into two masks in case of emergency to filter out harmful particles released by fire, explosion or biological attacks.
Available in red, this Emergency Bra is definitely an innovative piece of lingerie that will guarantee you support in more ways than one.
Implications - The Emergency Bra is phenomenal in my opinion because of how it repurposes a product that traditionally only has one function. With air quality in major urban centers on the decline, you may be seeing more of these.
Lingerie Disguises
This Emergency Bra Transforms into a Respiratory Face Mask
Trend Themes
1. Dual-purpose Products - The Emergency Bra demonstrates the trend of repurposing products to serve multiple functions, opening up possibilities for other dual-purpose items.
2. Personal Protective Fashion - The Emergency Bra highlights the growing trend of integrating protective features into fashionable clothing, paving the way for innovative designs that prioritize safety.
3. Disaster Preparedness Wearables - The Emergency Bra falls into the trend of wearable technology designed to enhance safety and emergency preparedness, creating opportunities for similar innovative products.
Industry Implications
1. Fashion - The fashion industry can explore the disruptive innovation opportunity of incorporating protective features into everyday clothing items, such as lingerie.
2. Personal Safety - The personal safety industry can consider developing wearable devices and garments that provide protection against various hazards, inspired by the Emergency Bra's dual-functionality.
3. Emergency Preparedness - The emergency preparedness industry can explore the potential of creating wearable products that can act as both fashion items and life-saving tools during crises, following the example set by the Emergency Bra.